This "It's a business" business
Just read for the umpteenth time the "let's face it, it's a business" mantra.
When a player gets cut, you sometimes get: "It's a business. They really don't care about me."
When the player plays on a Superbowl winner and has the opportunity to play elsewhere for more money, they're often bolting:, "Hey, it's a business. I have to make a decision for my family while I'm in the prime of my career" they might be heard to say.
When management (a G.M.) decides to let a player who has been a great player for the franchise, particularly in New York, where revenues are large, it's due to a lot of players on the team already being paid a lot of money for what they do. There being a finite limit on dollars to pay everyone, as agreed to by everyone, management and players alike.
No one is being "cheap" here, at least in the case of when a team is spending up to the salary cap.
The tag line that often goes with the it's a business line is: "Where's the loyalty?"
How many players are loyal to their teammates enough to give up some of the limited pie to satisfy their teammates desire to "feed their family"?
How many players are loyal enough to those who made the game a success before them and are suffering greatly today to give up part of that pie to help them?
If Victor Cruz were to actually get paid $10 million next year, you can guarantee that pie will be short around the table for a number of teammates, and more of them will actually have to be let go.
Players' agents are the ones, along with the players themselves, that you'll sometimes hear publicly pleading their cause. Rarely, it ever, does management have the same opportunity to pull on emotions (a.k.a. attempted manipulation to gain bargaining leverage for the agent and/or the player's own increase in sheckels.
This is a business that wouldn't exist were it not for the owners who built it. And the pie is rather large for everyone to share. Players agree to the system, and the only ones being "cheated" in any negotiation is the fellow athletes whose pie are collectively being slivered away from them.
Few ever speak on behalf of the owner or what they've created for all of us to enjoy and the athlete to potentially prosper.
So, yes, that's the business. For the NFL player, it's gaining money in a competitive scenario in an effort to squeeze it away from other fellow players, and doing so without really thinking in those terms.