New York Jets quarterback Tim Tebow has the highest ratio of airtime to playing time in NFL history. We in the media all are complicit in this statistic.
But one four letter network admits it led the charge a little too aggressively.
ESPN president John Skipper said he has told producers to dial back all the network's Tebow coverage, according to Sports Business Journal.
Skipper said he was bothered by a quote from former ESPN radio host Doug Gottlieb, who once was told by a producer that "you can't talk enough Tebow."
"The quote that I hated was from Doug Gottlieb," Skipper told John Ourand of the Sports Business Journal last week. "I didn't love that. I want people to think about what works for the next 10 minutes might not be the best thing for us for three years. That one hit home with me."