This is nonsense, he bacame a household name because of the salsa and winning the SB. If he "salsa danced" his way to the SB with another team, he would be just as famous and have just as many commercials. I hope he stays but it would be foolish to take less money now, to stay here, in hopes of the "unknown" possibility to earn whatever later. The Strahan thing is a silly comparison. How many football players have ever gotten a job like that. It one in a million.
This "media market" thing is just a way for fans to convince themselves that Cruz should stay here for less money. It ain't gonna happen.