I am implying there is a contract negotiation underway and it can be expected that the Giants' original offer will look different when they come to final agreement. I don't know how different or in what manner it will be different, but it will be different.
No employer's initial contract offer is "the best offer" they can make. If they said it was, no one would believe it.
The Giants won't overpay for Cruz but, thanks to Steve Tisch, we have a fairly good idea the offer is in the $7M range. John Mara has said they have the "wherewithal to match almost any offer" should Cruz get one (which I doubt is going to happen) and I take that to mean they'll go to $8M +/-.
Every player is entitled to negotiate his contract to get the best deal he can. THAT is what's going on.