Excerpt: "2014 will be the first time the Super Bowl will be held in a city where snow is a strong possibility during the big game. The NFL is embracing it by making cold weather the theme of the pre-Super Bowl festivities that will include several different attractions.
In an interview with NFL.com, the NFL's vice president of events Mary Pat Augenthaler shed some light on the plans to entertain the fans before kickoff. Super Bowl Boulevard will be held between 34th and 44th street ofManhattan where attractions such as a 60 foot high by 108 foot long tobaggon will be open to the public. The attraction will be for all ages.In an hour anywhere between 800-1,000 fans will be able to enjoy the attraction.In addition to the tobaggon, there will be other attractions unique to New York's style.
"We've got a custom set of the iconic roman numerals that will be very New York and Broadway-esque, and then we do have the tobaggon run that we're calling "the longest run on Broadway." We're going to have a concert stage and free autographs from current and former players during the day. All our sponsors will be there with really fun, interactive games different folks can play. And we're going to do a custom Super Bowl themed video mapping show on the front facade of Macy's down between 34th and 35th street which will show every evening on the half an hour. It will be an 8-10 minute video that will celebrate winter, New York and New Jersey and celebrate the Super Bowl and NFL football," explained Augenthaler." Read more...