pull a fast one!
Parcells used to establish a conservative approach during the season, and then pull the unexpected in the playoffs. Coughlin has the opportunity to do the same.
There are a lot of options, but I see the flea-flicker as a real good one, especially once the run has been established. Then in a short yardage situation, Brandon Jacobs tosses it back to Eli, with Nicks wide open.
Or how about Andy Reid, who would pull an on-sides kick to start the game! That would be a real gutsy call! (Sean Payton did the same to start the 2nd half in the SB)