Since '07, whenever a team was floundering in the middle of the season or was a long shot to make it to the Super Bowl, people would say "Yeah, but look at what the '07 Giants did." It was immediately dismissed as a fluke once-in-a-lifetime occurrence.
Now, the Giants are on the verge of doing it again. There are way more similarities than differences. No longer, can anyone say it's not like 2007. It could hardly be more like 2007. And if the Giants fulfill their destiny, the two years will be inextricably connected.
People will say, look at what the 7-11 Giants did.
7-Eleven stores should capitalize on this action.